One (of the many) advantages small companies have over big companies, like General Motors (at least they blog, see Fastlane executive GM blog
Using Your Web Site to Start (More) Customer Conversations: Cisco.com
With the launch of its new web site on October 2, 2006, Cisco is taking a leadership role in showing businesses how to use a web site to get closer to
How to Win Business Using Blogging, Word of Mouth Marketing: 3 Mini-Case Studies
Three diverse companies that have had long-term and short-term success with word of mouth marketing are Jones Soda, Sprint/Nextel and Stormhoek
The ‘New’ Marketing PR Drives Sales Leads
B2B Marketing Trends has an excellent article that summarizes good public relations news for small business selling to businesses. According to
How-To: 5 Tips to Becoming a Company Evangelist from a Small Company Evangelist
WOMMA (Word of Mouth Marketing Association) posted five tips on becoming a Company Evangelist for your company (dated 5-31-06). Below are Betsy
Podcasts (Audio Files)
14 minute Interview with Brooks Lambert, President of Underdevelopment, Inc., creator of extremely cool, product, TheBeerBelly. Click here to download
How a Small Company Got a Big Image, Overnight: TheBeerBelly.com
We hear about overnight success stories of marketing and selling lots of products and services via the web, in a short time. In the new world of
Do You Wait for Audio White Papers (Podcasts) to Become Mainstream?
Michael Stelzner, of WritingWhitePapers.com blog, gave us some interesting food for thought regarding my post on How To Write A White Paper in 25
How to Write a White Paper in 25 Minutes
White Papers Are Here to Stay You might be surprised to learn that nearly 90 percent of technology buyers surveyed by the CMO (Chief Marketing
