What are Vanity Metrics? Are you tracking Vanity Metrics or Actionable Data? Hiten Shah, CEO of KISSmetrics, posed this and other
15 Ways to Find Customer-Friendly Topics for Your Business Website
Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs.
Small Business Marketing Tactics – An Owner’s View
After being coached by the team at Deluxe Corp., one small business owner has clarified her company's top marketing tactics. Diane Presser, Founder
Create Your Own Value Proposition, Recruit Customers to Spread It
Found a great "messaging" (marketing) question and conversation on Quora. “What is the best way to communicate a value proposition?” The answer from
Another Small Business Lesson in Building Trust
Here’s a quick lesson for small businesses on the value of building trust online. And when you interact with potential customers over the phone. It
A 59 Million Dollar Lesson in Marketing and Knowing Your Customers
Your business can gain golden insights about marketing and deep customer understanding from the US restaurant with the highest sales. No matter what
9 Years of Building Trust in a Consumer Website
WholeLatteLove.com is an ideal example of a consumer ecommerce website for small businesses looking to build trust online. We’ve spent about $3,000
Successful Startup CEO: Social Media Branding Leads to Sales
CEO and Founder Alyssa Rapp of Bottlenotes.com, a popular online community for wine lovers, believes that all businesses need a social media
Useful Tips How to Manage Consumer Reviews for Local Small Businesses
Andres Hernandez, CEO of BIIS Solutions, shared valuable tips to help small businesses looking to improve their online reputation. Andres presented
