When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are
Five Ways to Find Topics for Your Small Business Blog
Small business blogs are now a must-have for most companies that find buyers via the Internet. Especially small businesses that know that many of
Using Social Networking Sites for Lead Generation: Marketing Sherpa Success Story
If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks.
Turning Blog Readers into Customers: WSJ Covers Successful Small Business Blogs
The highlight of today’s Wall St. Journal small business blog article is about how Sequence, Inc. is now finding customers from their web site, based
Using Buyer Personas to Improve Sales, Conversions, Reduce Help Desk Inquiries
Today I listened to a MarketingProfs’s webinar from March 7, 2007 and heard a different view point of the uses of Buyer Personas to really understand
How to Use Buyer Personas to Find Customers and Prospects
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure,
What Is Social Media & Why Should Small Businesses Care?
I spoke to three different business people today (two small business owners & one mid-sized corporate person) who had a similar so-called pain
Creating Customer Evangelists: Tips from 2 Pros
Customer evangelists are a business marketing person's dream. Customer evangelists love your product, your service and your company. They tell
Business Marketing: 5 Reasons to Build an Online Customer Community
Since Time magazine named “You” the 2006 Person of the Year, small businesses might want to take a deep breath and look at some ways to
