Cynthia Trevino

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February 18, 2011 By Cynthia Trevino 6 Comments

New Widget Boosts Online Word of Mouth: Spreadable

The fun folks at Grasshopper Group are out to solve problems for startups, small businesses and entrepreneurs—one widget/service at a time. The

May 10, 2010 By Cynthia Trevino 2 Comments

Marketing Insights from Tony Hsieh, CEO of Zappos and the Author of “Delivering Happiness” Book

It was a real treat last week at a conference to hear a down-to-earth keynote speech from a guy who’s had two start up company exits between 1998

May 23, 2009 By Cynthia Trevino 3 Comments

How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from

December 22, 2008 By Cynthia Trevino 1 Comment

Survival Marketing: Reaching Out To Your Community in a Time of Crisis

Thanks to the credit-crunch/growing-unemployment end of the recession, many small businesses are losing sales and customers. They’re in a crisis

August 5, 2008 By Cynthia Trevino 2 Comments

Small Business Marketing & More: Social Networking Can Be a Friend Indeed Article at TheStreet.com

If you’re a small business looking online to improve your business marketing, find new customers, or check out how other small business owners are

July 25, 2008 By Cynthia Trevino 2 Comments

Building Word of Mouth Marketing in Startups & Small Business: DiRTY Red Athletic Gear for Women

When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services.   How are

January 4, 2008 By Cynthia Trevino 2 Comments

Marketing Strategies to Grow Your Small Business in 2008: My Top 5 Tips

Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the

August 10, 2007 By Cynthia Trevino 2 Comments

A Company Blog: Not Ready To Start One? You Can Still Tap Into the Power of the Business Blog

In the age of Google and search engine marketing, getting your name or your company’s name out on the Web is crucial.  Online public relations is

July 16, 2007 By Cynthia Trevino 1 Comment

How to Use Buyer Personas to Find Customers and Prospects

Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are.  Sure,

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