Cynthia Trevino

Create Streams of Perfect Clients

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July 4, 2011 By Cynthia Trevino 2 Comments

15 Ways to Find Customer-Friendly Topics for Your Business Website

Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs. 

June 14, 2011 By Cynthia Trevino Leave a Comment

How to: Build B2B Trust Online with Your Contributed Content

Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine?  Your

June 13, 2011 By Cynthia Trevino Leave a Comment

How to: Be Your Own B2B Industry Public Relations Firm

If your small business or startup isn’t well known (yet), getting your technical articles published in an industry magazine is a valuable reputation

Happy family made a deal with agent at home

May 31, 2011 By Cynthia Trevino Leave a Comment

Small Business: Your Best Customer Content Creator is You!

Don’t hire a marketing agency to create content.  Don’t outsource your content creation to oDesk.  What kind of quality will you really get from

February 24, 2011 By Cynthia Trevino 3 Comments

New Marketing Lessons from B2B Industrial Company, New Pig

Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well.

February 18, 2011 By Cynthia Trevino 6 Comments

New Widget Boosts Online Word of Mouth: Spreadable

The fun folks at Grasshopper Group are out to solve problems for startups, small businesses and entrepreneurs—one widget/service at a time. The

February 10, 2011 By Cynthia Trevino 3 Comments

Recreate Your B2B Website into a Hub of Engagement

B2B business owners and marketers often struggle to create the ideal website content that results in more visitors, increased interest and engagement

January 30, 2011 By Cynthia Trevino 1 Comment

How to Create Ideal Buyer Personas for Your Business

The benefits of developing a set of ideal buyer personas are huge if you’re looking to attract more prospects and generate more leads for your B2B

December 31, 2010 By Cynthia Trevino Leave a Comment

Diving into Your Ideal B2B Buyer Personas

Sure wish I’d written this awesome B2B post by Jeremy Victor “Buyer Personas: Where (and How!) to Start”!  He does an excellent job of explaining this

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