Don’t hire a marketing agency to create content. Don’t outsource your content creation to oDesk. What kind of quality will you really get from
Recreate Your B2B Website into a Hub of Engagement
B2B business owners and marketers often struggle to create the ideal website content that results in more visitors, increased interest and engagement
How to Create Ideal Buyer Personas for Your Business
The benefits of developing a set of ideal buyer personas are huge if you’re looking to attract more prospects and generate more leads for your B2B
Diving into Your Ideal B2B Buyer Personas
Sure wish I’d written this awesome B2B post by Jeremy Victor “Buyer Personas: Where (and How!) to Start”! He does an excellent job of explaining this
ProductCamp SoCal: Great Speakers, Content & Attendees
ProductCamp SoCal, Nov. 6, 2010 I attended ProductCamp SoCal at California State University Fullerton's Mihaylo College of Business on Saturday.
How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)
Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget. The bank's Marketing EVP used traditional tactics
