Cynthia Trevino

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July 6, 2010 By Cynthia Trevino 2 Comments

Putting Social Media Marketing to Work Like IBM

Ready to put BtoB social media marketing to work for your small business to increase leads and sales like IBM?  See my earlier post here about how IBM

September 21, 2009 By Cynthia Trevino 2 Comments

How an Online Customer Community is Different than Your Company Website

Source: SmallCompanyBigImage.com Building and maintaining a quality small business website is essential to your success.  (Unless you’re one of the

September 18, 2009 By Cynthia Trevino 1 Comment

5 Business Goals An Online Customer Community Can Help You Achieve

“An online community is: Where a group of people with similar goals or interests connect and exchange information using web tools.” Jeremiah K.

August 24, 2009 By Cynthia Trevino 6 Comments

HOW TO: Listen Online to Find Content Topics that Lead Prospects to Your Website

Customers love valuable, specific, no-nonsense, problem-solving content that's easily accessible on the Web.  Content  that answers questions, saves

July 6, 2009 By Cynthia Trevino 2 Comments

How to Find Content for Your Small Business Blog or Web Site

Looking for content ideas for your small business blog or web site?  Read on! The three most common questions that business owners/marketers ask me

May 10, 2009 By Cynthia Trevino Leave a Comment

Social Media Online Community Boosts Customer Interaction 388%

If you’re a small business owner looking for examples of how companies have used social media to increase customer participation, loyalty and sales,

March 13, 2009 By Cynthia Trevino 5 Comments

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 1)

If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part)

February 9, 2009 By Cynthia Trevino 5 Comments

Small Business Social Media, Online Community Marketing Examples

This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of

February 8, 2009 By Cynthia Trevino 5 Comments

Social Media Marketing: 8 Reasons to Build a Community For Your Products & Services

Whether you’re marketing and generating leads from consumers or businesses, you’re finding that buyers are few and far between during the current

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