I'm looking forward to attending the Blog World Expo & New Media Conference in Las Vegas next month. Of the other blogging seminars
Using Social Networking Sites for Lead Generation: Marketing Sherpa Success Story
If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks.
How to Keep Up with Your Industry: (Quickly) Following Business Blogs
This is a follow up from my recent post here. I promised to write about how to more quickly find and follow business blogs that are written by
Turning Blog Readers into Customers: WSJ Covers Successful Small Business Blogs
The highlight of today’s Wall St. Journal small business blog article is about how Sequence, Inc. is now finding customers from their web site, based
A Company Blog: Not Ready To Start One? You Can Still Tap Into the Power of the Business Blog
In the age of Google and search engine marketing, getting your name or your company’s name out on the Web is crucial. Online public relations is
Why (A Few) Executives Use Blogs to Communicate with Their Customers
The eyes of most (and by most I mean all) CEOs, owners and executives of the small to mid-size companies I know still glaze over when I say the words
Using Buyer Personas to Improve Sales, Conversions, Reduce Help Desk Inquiries
Today I listened to a MarketingProfs’s webinar from March 7, 2007 and heard a different view point of the uses of Buyer Personas to really understand
How to Use Buyer Personas to Find Customers and Prospects
Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are. Sure,
Smart B2B Marketing: Small Business Shows How to Differentiate
Small businesses looking for lessons in how to differentiate their products from competitors, can take a quick lesson from an article about small
