Cynthia Trevino

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June 24, 2007 By Cynthia Trevino Leave a Comment

Indirect Sales Channel Small Business Lessons from Facebook

If you’re a small business or mid-size company that sells through a dealer, rep or VAR (value added reseller) channel, there are some key lessons from

June 21, 2007 By Cynthia Trevino Leave a Comment

Top 10 Ways to Add Social Media to B2B Marketing

Social media marketing is emerging as a viable business-to-business marketing, public relations option.  It is even becoming a useful so-called

June 6, 2007 By Cynthia Trevino 1 Comment

Marketing Success: Social Networking Insights from Josh Berman, MySpace Founder

Business owners and business marketers in the audience gained some key insights from a talk today at the San Diego Venture Group’s 5th Annual Venture

May 15, 2007 By Cynthia Trevino Leave a Comment

How (Why) To Spend Quality Time with Customers

The Wall Street Journal’s Carol Hymowitz in her ‘In the Lead’ column yesterday shares some great findings about how business to business (B2B) sales

April 27, 2007 By Cynthia Trevino Leave a Comment

What Is Social Media & Why Should Small Businesses Care?

I spoke to three different business people today (two small business owners & one mid-sized corporate person) who had a similar so-called pain

April 25, 2007 By Cynthia Trevino Leave a Comment

Understanding RSS: Excellent Article by Plant Services Magazine Editor

Small business owners—well all of us—need to save time.  Especially if you (wish to) follow blogs or other frequently updated sites online. 

April 12, 2007 By Cynthia Trevino 1 Comment

Building Blogger Relationships: MarketingProfs Webinar

MarketingProfs produced a great online seminar today titled, Social Media 2.0: Building a Blogger Relations Program. Josh Hallet, social media

April 11, 2007 By Cynthia Trevino 2 Comments

Social Networking Sites: Ideas for Marketers

ClickZ covers a study about how adults visit social networking sites online.  Enid Burns wrote the article 'Marketing to Social Networking

April 2, 2007 By Cynthia Trevino Leave a Comment

New Business Marketing: Web 2.0 Ecosystem

A picture is worth a thousand words. Or a gazillion dollars. This view of Web 2.0, created by Yael Elish, CEO of eSnips (a cool social content sharing

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