Smart companies of all sizes are benefiting from what Wired magazine (April 2007) refers to as, ‘Radical Transparency’. Its cover article is titled,
Online Networking Trumps Blogging: McKinsey Global Executive Survey
It's not just your kids, employees and friends flocking to user generated media, social networking sites such as MySpace, YouTube and Wikipedia.
Is Blogging Right for Your Company?
Kami Huse asked a thoughtful on her Communication Overtones blog the yesterday. A student asked her a seemingly simple question, “Would you
Using Social Media to Connect Directly with Customers
This post is a contribution to Jordan Behan's request for ideas for a presentation he is putting together on how businesses can use social media (Web
Keeping Up with the Inc. 500: Social Networking Is Here to Stay…
WOMMA reported on a new University of Massachusetts study telling us the "Hype is Real: Social Media Invades the Inc. 500". Ha! Take
Business to Business Marketing: Content Customers Want to Read
If you’re looking to reduce sales cycles and get your prospects more engaged in a conversation, having the right content is key. Marketing
Still Wondering About Business Blogging? A Must-Watch Video
If you’re still debating about taking the plunge into business blogging and online public relations, here’s a must-view web video. A candid,
Email Marketing Is Like Smart Farming
Successful marketing now requires that we master the arts of writing, publishing, search engine optimization/marketing, and conversation, among
Business Marketing Starts Here: There is no more selling
Deborah Grove, a successful entrepreneur and founder of Green IT is Sustainable summed up the challenges of the consumer-generated, word-of-mouth,
