What are Vanity Metrics? Are you tracking Vanity Metrics or Actionable Data? Hiten Shah, CEO of KISSmetrics, posed this and other
Blogging for Business: 5 Success Factors for Beginners
After a few years of working with business owners and startups to develop business blogs for their websites, I’ve identified five key success
15 Ways to Find Customer-Friendly Topics for Your Business Website
Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs.
A Bold B2B Blog You Can Learn From: FeeFighters
Small businesses and entrepreneurs that are (still) thinking about launching a company blog can get some bold inspiration from Feefighters’ blog.
How to: Build B2B Trust Online with Your Contributed Content
Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine? Your
How to: Be Your Own B2B Industry Public Relations Firm
If your small business or startup isn’t well known (yet), getting your technical articles published in an industry magazine is a valuable reputation
Create Your Own Value Proposition, Recruit Customers to Spread It
Found a great "messaging" (marketing) question and conversation on Quora. “What is the best way to communicate a value proposition?” The answer from
New Marketing Lessons from B2B Industrial Company, New Pig
Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well.
New Widget Boosts Online Word of Mouth: Spreadable
The fun folks at Grasshopper Group are out to solve problems for startups, small businesses and entrepreneurs—one widget/service at a time. The
