Small businesses and entrepreneurs that are (still) thinking about launching a company blog can get some bold inspiration from Feefighters’ blog. Feefighters is a comparison shopping website for credit card processing. The site’s unique auction process and comparison engine allows them to save businesses 40% on average on their credit card processing.
This B2B blog has an ideal mix of educational articles, fun posts and informative posts about the challenges of building small businesses. The blog reflects both the company’s passion for its industry—learning how to get the best deal on credit card processing—and for its business customers.
Create Content That You’d Want to Read
The team builds trust within its community by covering both general business issues posts and problem-solving posts about its credit card processing fee-fighting service. In short, FeeFighters doesn’t just blog about the latest features of its comparison shopping service. They create content that their customers would want to read, as business people.
Dave Kerpen recommends this approach to content creation on page 41 of his great new book, Likeable Social Media.
@DaveKerpen suggests that for every Tweet, post or email you write, first ask yourself if your audience will find the content of value. Would you want to receive this information you’re about to post as a consumer/customer?
7 Business Blog Post Ideas from FeeFighter’s blog, Business Chops:
Prepare case study posts based on the experiences of your raving fans/customers. Check out this case study from a Santa Barbara clothing retailer that successfully used FeeFighters to lower its credit card processing fees and purchase price of the card reader. It’s well-written with enough detail to give you the sense of the story. And it offers the advantage of authenticity with actual quotes from the customer.
Tell the story of how you founded your business. Sean Harper co-founded the company after he had problems getting a fair deal on credit card processing as a small business owner himself. He’d started a blog in 2006 when he was struggling to learn the ins-and-outs of credit card processing fees and how to make an informed choice. Sean shared the information he was learning about cracking-the-small-business-code on credit card processing on a blog called, Informed Merchant. This pic below is Sean Harper.
Re-purpose previous content that’s still relevant to your community (your prospects and customers). Harper has re-published the original blog articles from his earlier blog (Informed Merchant) on the Business Chops blog. You can reuse content from other locations that’s still relevant to your community/blog readers/customers/prospects.
Be creative with information that’s of interest to your community. FeeFighters develops attention-getting infographics. Check out this one:
Keep your business blog going even if you get media coverage. Don’t rest on your laurels if your company gets some good ink (great media reviews). Feefighters has some meaty coverage in Inc. and Entrepreneur. Check out its press page here.
Enlist your entire team and publish a rich group blog. This business blog has a wide variety of topics and themes. FeeFighters doesn’t limit its blog content to educational posts about its industry: how your business can determine if you’re getting a fair deal from your bank on credit card processing. Stella Fayman posts about Startups and Suzanne publishes helpful, valuable, and shareable articles about approaching tough business problems, like this one, click here.
Post fun articles. As a dog lover, I love fun posts like “3 Benefits of Bringing Your Dog to Work”. You can write fun posts about your hobbies or favorite non-business topics.
Okay, boys and girls, and any blogging dogs out there. Do share your examples of your fave B2B blogs below in the comments.
Note: No large banks with high credit card fees were harmed in the making of this blog post.
Your next steps in your business blogging journey:
1. If you haven’t started a business blog for your small business or startup, begin a plan to do so. Today.
2. Check out other business blogs in your industry and other industries for ideas.
3. If you don’t already have them, set up Google Alerts for your company’s keywords, your competitors’ names, partners and key industry terms. If you have Google Alerts, be sure to adjust them to keep up with new issues facing your industry or new competitors.
Leave a Reply