Cynthia Trevino

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October 26, 2006 By Cynthia Trevino Leave a Comment

A View From the Blog Business Summit- Microsoft’s Culture Change from Blogs to Community Building

The Blog Business Summit's (in Seattle) first set of panelists today was Jeanette Gibson from Cisco, Corporate Communications and John Starkweather

October 26, 2006 By Cynthia Trevino Leave a Comment

A View From the Blog Business Summit- Microsoft’s Culture Change from Blogs to Community Building

The Blog Business Summit's (in Seattle) first set of panelists today was Jeanette Gibson from Cisco, Corporate Communications and John Starkweather

October 15, 2006 By Cynthia Trevino 2 Comments

Using Your Web Site to Start (More) Customer Conversations: Cisco.com

With the launch of its new web site on October 2, 2006, Cisco is taking a leadership role in showing businesses how to use a web site to get closer to

September 12, 2006 By Cynthia Trevino Leave a Comment

How to Win Business Using Blogging, Word of Mouth Marketing: 3 Mini-Case Studies

Three diverse companies that have had long-term and short-term success with word of mouth marketing are Jones Soda, Sprint/Nextel and Stormhoek

August 1, 2006 By Cynthia Trevino Leave a Comment

Why Your Competition’s CEOs Are Not Blogging

On July 30, the Sunday New York Times, a favorite ritual of mine, ran an insightful article, All the Internet's a Stage. Why Don't C.E.O.'s Use It? by

August 1, 2006 By Cynthia Trevino Leave a Comment

Why Your Competition’s CEOs Are Not Blogging

On July 30, the Sunday New York Times, a favorite ritual of mine, ran an insightful article, All the Internet's a Stage. Why Don't C.E.O.'s Use It? by

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