Cynthia Trevino

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April 27, 2007 By Cynthia Trevino Leave a Comment

What Is Social Media & Why Should Small Businesses Care?

I spoke to three different business people today (two small business owners & one mid-sized corporate person) who had a similar so-called pain

April 25, 2007 By Cynthia Trevino Leave a Comment

Understanding RSS: Excellent Article by Plant Services Magazine Editor

Small business owners—well all of us—need to save time.  Especially if you (wish to) follow blogs or other frequently updated sites online. 

April 12, 2007 By Cynthia Trevino 1 Comment

Building Blogger Relationships: MarketingProfs Webinar

MarketingProfs produced a great online seminar today titled, Social Media 2.0: Building a Blogger Relations Program. Josh Hallet, social media

April 1, 2007 By Cynthia Trevino Leave a Comment

Business Online Communications: Smart Companies are Getting Radically Transparent

Smart companies of all sizes are benefiting from what Wired magazine (April 2007) refers to as, ‘Radical Transparency’. Its cover article is titled,

March 22, 2007 By Cynthia Trevino 2 Comments

Is Blogging Right for Your Company?

Kami Huse asked a thoughtful on her Communication Overtones blog the yesterday.  A student asked her a seemingly simple question, “Would you

March 6, 2007 By Cynthia Trevino Leave a Comment

Still Wondering About Business Blogging? A Must-Watch Video

If you’re still debating about taking the plunge into business blogging and online public relations, here’s a must-view web video.  A candid,

February 2, 2007 By Cynthia Trevino 1 Comment

The ROI of Business Blogging–Insights from Charlene Li & Forrester

If you are debating the marketing ROI for business blogging for your company, you’re not alone. Even the staunchest business blogging proponents

October 27, 2006 By Cynthia Trevino Leave a Comment

Blog Business Summit: Cisco’s New Web 2.0 ” We Learn from Our Customers Everyday”

Yesterday, Jeanette Gibson of Cisco's new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the

October 27, 2006 By Cynthia Trevino Leave a Comment

Blog Business Summit: Cisco’s New Web 2.0 ” We Learn from Our Customers Everyday”

Yesterday, Jeanette Gibson of Cisco's new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the

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