Cynthia Trevino

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March 14, 2009 By Cynthia Trevino Leave a Comment

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 2)

If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you. Yesterday we began our interview (here)

March 13, 2009 By Cynthia Trevino 5 Comments

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 1)

If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part)

March 11, 2009 By Cynthia Trevino 3 Comments

Successful Social Networking, Social Media Product Launch: Cisco’s Web 2.0 Marketing Case Study

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small

February 18, 2009 By Cynthia Trevino Leave a Comment

JetBlue Listens (Hard) to It’s Customers!

I love it when companies do the right thing; you know something for their customers! JetBlue Airways offers an excellent example today for small

January 12, 2009 By Cynthia Trevino 1 Comment

Small Business Marketing: Cost-Savings Idea from Microsoft?

Before Web 2.0 made the world of marketing (sort of) easier, small business could pick up marketing ideas from the big guys. Now we have social

November 14, 2008 By Cynthia Trevino Leave a Comment

Marketing Ideas for Tough Times: Sales VPs Share Insights

Photo Source: Flickr, Thorsten (TK)'s Photostream Small businesses can always use more (lower cost) ideas for growing in this suckey economy.  So I’m

October 12, 2008 By Cynthia Trevino 2 Comments

Small Business Marketing In the Down Economy

Small business owners and marketers are watching the stock market dive and credit get harder to come by.  Six months ago, many would have agreed that

September 12, 2008 By Cynthia Trevino 4 Comments

Drupal Camp Bound: Customer Communities are the Future

A steady stream of laughter ensues when I tell my friends and small business clients I am attending Drupal Camp in Los Angeles this weekend.  (After I

September 1, 2008 By Cynthia Trevino 1 Comment

Small Business Marketing in Tough Times? Have Conversations with Your Customers

    With the tough economy getting more, well, tough, as a small business owner you may be asking yourself how can we maximize our available

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