Cynthia Trevino

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August 5, 2008 By Cynthia Trevino 2 Comments

Small Business Marketing & More: Social Networking Can Be a Friend Indeed Article at TheStreet.com

If you’re a small business looking online to improve your business marketing, find new customers, or check out how other small business owners are

March 7, 2008 By Cynthia Trevino 4 Comments

Podcast with Nate Whitehill, CEO of Unique Blog Designs About Small Business Blogging

Nate Whitehill, talented blogger,  designer of John Chow.com, and CEO of Unique Blog Designs sat down for an interview with me recently. At  Unique

February 14, 2008 By Cynthia Trevino Leave a Comment

Is Online Video Right for Your Small Business?

In your efforts to generate leads via new media (or via any other media), it’s getting harder and harder to not consider the potential behind online

January 4, 2008 By Cynthia Trevino 2 Comments

Marketing Strategies to Grow Your Small Business in 2008: My Top 5 Tips

Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the

October 5, 2007 By Cynthia Trevino Leave a Comment

Anticipating New Social Media Ideas from Blog World Expo & New Media

  I'm looking forward to attending the Blog World Expo & New Media Conference in Las Vegas next month.  Of the other blogging seminars

October 3, 2007 By Cynthia Trevino 4 Comments

Using Social Networking Sites for Lead Generation: Marketing Sherpa Success Story

If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks. 

August 3, 2007 By Cynthia Trevino 2 Comments

Why (A Few) Executives Use Blogs to Communicate with Their Customers

The eyes of most (and by most I mean all) CEOs, owners and executives of the small to mid-size companies I know still glaze over when I say the words

July 16, 2007 By Cynthia Trevino 1 Comment

How to Use Buyer Personas to Find Customers and Prospects

Small companies and business owners are missing new customer acquisition opportunities by not clarifying who their customers really are.  Sure,

May 15, 2007 By Cynthia Trevino Leave a Comment

How (Why) To Spend Quality Time with Customers

The Wall Street Journal’s Carol Hymowitz in her ‘In the Lead’ column yesterday shares some great findings about how business to business (B2B) sales

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