This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of
Social Media Marketing: 8 Reasons to Build a Community For Your Products & Services
Whether you’re marketing and generating leads from consumers or businesses, you’re finding that buyers are few and far between during the current
Small Business Marketing: Cost-Savings Idea from Microsoft?
Before Web 2.0 made the world of marketing (sort of) easier, small business could pick up marketing ideas from the big guys. Now we have social
Is Online Video Right for Your Small Business?
In your efforts to generate leads via new media (or via any other media), it’s getting harder and harder to not consider the potential behind online
How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)
Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget. The bank's Marketing EVP used traditional tactics
Small Business Marketing Dilemma: Direct Mail vs. New Media
Old Media vs. New Media Finding the best way to generate leads is probably the biggest marketing challenge for businesses of all sizes. I had a
How to Get Customer Input On a Budget: The New Focus Groups: Online Networks
Today’s Wall St. Journal has an article about how big companies are using online networks of loyal customers to gain valuable insights. They are used
Small Business Blog Generates Leads & Sales: Boycott Software Sweatshops
Raza Imam at Boycott Software Sweatshop blog is an outstanding example of small business blogging at its (humorous) finest. I love his "about Me" bio
Marketing Strategies to Grow Your Small Business in 2008: My Top 5 Tips
Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the
