Yesterday, Jeanette Gibson of Cisco's new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the
The ‘New’ Marketing PR Drives Sales Leads
B2B Marketing Trends has an excellent article that summarizes good public relations news for small business selling to businesses. According to
Do You Wait for Audio White Papers (Podcasts) to Become Mainstream?
Michael Stelzner, of WritingWhitePapers.com blog, gave us some interesting food for thought regarding my post on How To Write A White Paper in 25
How to Write a White Paper in 25 Minutes
White Papers Are Here to Stay You might be surprised to learn that nearly 90 percent of technology buyers surveyed by the CMO (Chief Marketing
