Cynthia Trevino

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March 11, 2009 By Cynthia Trevino 3 Comments

Successful Social Networking, Social Media Product Launch: Cisco’s Web 2.0 Marketing Case Study

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small

January 4, 2008 By Cynthia Trevino 2 Comments

Marketing Strategies to Grow Your Small Business in 2008: My Top 5 Tips

Now is the time when, among tons of other business and personal decisions (do I just take a room at the local fitness center?), we must decide on the

October 3, 2007 By Cynthia Trevino 4 Comments

Using Social Networking Sites for Lead Generation: Marketing Sherpa Success Story

If your company markets and sells to businesses, it is difficult to find examples of successful lead generation campaigns using social networks. 

June 26, 2007 By Cynthia Trevino Leave a Comment

Smart B2B Marketing: Small Business Shows How to Differentiate

Small businesses looking for lessons in how to differentiate their products from competitors, can take a quick lesson from an article about small

June 21, 2007 By Cynthia Trevino Leave a Comment

Top 10 Ways to Add Social Media to B2B Marketing

Social media marketing is emerging as a viable business-to-business marketing, public relations option.  It is even becoming a useful so-called

May 15, 2007 By Cynthia Trevino Leave a Comment

How (Why) To Spend Quality Time with Customers

The Wall Street Journal’s Carol Hymowitz in her ‘In the Lead’ column yesterday shares some great findings about how business to business (B2B) sales

April 11, 2007 By Cynthia Trevino 2 Comments

Social Networking Sites: Ideas for Marketers

ClickZ covers a study about how adults visit social networking sites online.  Enid Burns wrote the article 'Marketing to Social Networking

February 28, 2007 By Cynthia Trevino Leave a Comment

Email Marketing Is Like Smart Farming

Successful marketing now requires that we master the arts of writing, publishing, search engine optimization/marketing, and conversation, among

October 27, 2006 By Cynthia Trevino Leave a Comment

Blog Business Summit: Cisco’s New Web 2.0 ” We Learn from Our Customers Everyday”

Yesterday, Jeanette Gibson of Cisco's new media group talked about the launch of their new Web 2.0 site on October 2. (See my post here about the

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