Cynthia Trevino

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May 31, 2009 By Cynthia Trevino 2 Comments

How a Manufacturer Put Its Customers First in a White Paper and Won Leads, Positive PR

When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation

May 23, 2009 By Cynthia Trevino 3 Comments

How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from

February 9, 2009 By Cynthia Trevino 5 Comments

Small Business Social Media, Online Community Marketing Examples

This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of

November 24, 2008 By Cynthia Trevino 1 Comment

Building a Small Business Website Using WIX: Interview with Terry Sullivan

Warrillow and Co. recently published research indicating that only 41% of small business owners have websites.  Are you surprised?    I sure

July 25, 2008 By Cynthia Trevino 2 Comments

Building Word of Mouth Marketing in Startups & Small Business: DiRTY Red Athletic Gear for Women

When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services.   How are

April 30, 2008 By Cynthia Trevino 9 Comments

Small Business Blog Success Story: Power of Web Cooks Up Sweet Ending

 Updated  Stories about how business blogs help small businesses reach out to customers, get known, attract buyers and grow their small companies are

April 28, 2008 By Cynthia Trevino 4 Comments

Five Ways to Find Topics for Your Small Business Blog

Small business blogs are now a must-have for most companies that find buyers via the Internet. Especially small businesses that know that many of

January 30, 2008 By Cynthia Trevino Leave a Comment

How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)

Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget.  The bank's Marketing EVP used traditional tactics

January 9, 2008 By Cynthia Trevino 4 Comments

Small Business Blog Generates Leads & Sales: Boycott Software Sweatshops

Raza Imam at Boycott Software Sweatshop blog is an outstanding example of small business blogging at its (humorous) finest.  I love his "about Me" bio

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