Cynthia Trevino

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June 24, 2007 By Cynthia Trevino Leave a Comment

Indirect Sales Channel Small Business Lessons from Facebook

If you’re a small business or mid-size company that sells through a dealer, rep or VAR (value added reseller) channel, there are some key lessons from

June 21, 2007 By Cynthia Trevino Leave a Comment

Top 10 Ways to Add Social Media to B2B Marketing

Social media marketing is emerging as a viable business-to-business marketing, public relations option.  It is even becoming a useful so-called

April 11, 2007 By Cynthia Trevino 2 Comments

Social Networking Sites: Ideas for Marketers

ClickZ covers a study about how adults visit social networking sites online.  Enid Burns wrote the article 'Marketing to Social Networking

March 28, 2007 By Cynthia Trevino Leave a Comment

Online Networking Trumps Blogging: McKinsey Global Executive Survey

It's not just your kids, employees and friends flocking to user generated media, social networking sites such as MySpace, YouTube and Wikipedia. 

March 16, 2007 By Cynthia Trevino 2 Comments

Using Social Media to Connect Directly with Customers

This post is a contribution to Jordan Behan's request for ideas for a presentation he is putting together on how businesses can use social media (Web

March 10, 2007 By Cynthia Trevino Leave a Comment

Keeping Up with the Inc. 500: Social Networking Is Here to Stay…

WOMMA reported on a new University of Massachusetts study telling us the "Hype is Real: Social Media Invades the Inc. 500".  Ha! Take

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