Social media marketing is emerging as a viable business-to-business marketing, public relations option. It is even becoming a useful so-called Web 2.0 tool for executing business strategy, as companies obtain valuable customer preferences and opinions from their online communities.
Here is a PowerPoint (definitely not a Web 2.0 tool) I created to explain to a group recently how B2B companies can apply the new social networking, social media concepts and tools. (Here is my earlier post on social networking.)
Download smallcobigimage_only_the_paranoid_blogb2b_primer.pdf
Does anyone have other social media, social networking tips for business-to-business marketing?
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