Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Interview Part 3)

This is the final post in my 3-part interview with Jim Burns, CEO of Burns Engineering about his team’s adoption of Web 2.0 and social media to engage their temperature measurement customers in the instrumentation industry. Part 1 of our interview is here.  The second post is here.

Q. Tell us about your plans to grow Burns Engineering using Web 2.0 and social media tools and strategies.
A. We believe that a key differentiator in this mature industry of instrumentation, specifically Temperature Sensing devices, is the ability to position our product, expertise and service into the context of the customers business and process needs.    To building the relationship, network and community that opens the conversation to provide this context we need to communicate through all the channels where they are looking and listening.
Given the changing generational dynamics and the ever expanding use of the Web, we believe that the Web 2.0 is an effective way to build the community, develop relationships and achieve our objective of serving the customer where they are.

Q. What are you last thoughts about what you would suggest to other CEOs that are thinking about adopting social media, Web 2.0 strategies as a way of doing business?

A.  Join the wave and catch the momentum.  It’s happening – with or without us.  It is best to be part of the energy, as it can best advance your business, than watch from the sidelines.   Never forget that the Web 2.0 / Social Media activities are just one of many engagement efforts.  We must always speak many “languages”, the world listens in many ways.    Transparency and authenticity are highly enabled via Social Media.  Let it be.  It’s powerful.

Thanks so much, Jim.  We look forward to following Burns Engineering’s social media progress.

You can find the first part of this interview here and part 2 here.