Under the heading of ‘damn I wish I’d said that’ yesterday the Wall St. Journal’s Kyle Smith reviewed yet another (yawn) book on the blogosphere. Smith’s book review begins:
Reading blogs, in the words of the sci-fi writer Bruce Sterling, is like being “beaten to death with croutons.”
Kyle Smith’s book review is here.
Photo source: Flickr, dlayphoto
Update:
I think the time has come for small businesses to figure out the best way to use blogs and other social media to grow their companies. Unfortunately, for many overworked business owners, reading some blogs will be required. Sorry about that.
Step one in successfully using social media to increase visibility, visitors to your company web site and generating leads is to “listen” to the online conversations. There are 3 key audiences to listen to:
– Customers and prospects
– Competitors
– Analysts and other industry influentials or thought leaders
Next post, best ideas for finding and listening to online conversations that are relevant to your industry.
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