Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs.
Small Business Marketing Tactics – An Owner’s View
After being coached by the team at Deluxe Corp., one small business owner has clarified her company's top marketing tactics. Diane Presser, Founder
How to: Be Your Own B2B Industry Public Relations Firm
If your small business or startup isn’t well known (yet), getting your technical articles published in an industry magazine is a valuable reputation
Create Your Own Value Proposition, Recruit Customers to Spread It
Found a great "messaging" (marketing) question and conversation on Quora. “What is the best way to communicate a value proposition?” The answer from
Small Business: Your Best Customer Content Creator is You!
Don’t hire a marketing agency to create content. Don’t outsource your content creation to oDesk. What kind of quality will you really get from
A 59 Million Dollar Lesson in Marketing and Knowing Your Customers
Your business can gain golden insights about marketing and deep customer understanding from the US restaurant with the highest sales. No matter what
9 Years of Building Trust in a Consumer Website
WholeLatteLove.com is an ideal example of a consumer ecommerce website for small businesses looking to build trust online. We’ve spent about $3,000
New Marketing Lessons from B2B Industrial Company, New Pig
Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well.
New Widget Boosts Online Word of Mouth: Spreadable
The fun folks at Grasshopper Group are out to solve problems for startups, small businesses and entrepreneurs—one widget/service at a time. The
