Cynthia Trevino

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September 21, 2009 By Cynthia Trevino 2 Comments

How an Online Customer Community is Different than Your Company Website

Source: SmallCompanyBigImage.com Building and maintaining a quality small business website is essential to your success.  (Unless you’re one of the

August 31, 2009 By Cynthia Trevino 2 Comments

How to: Build a Consumer Brand from Scratch

If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers.

August 23, 2009 By Cynthia Trevino 1 Comment

Marketing Tactic: Compelling Web Content Helps to Grow Your Business

Bill Clinton famously said, “It’s the economy stupid.” In today’s online race to find new customers and grow your small business, “It’s the content

August 2, 2009 By Cynthia Trevino Leave a Comment

How to Reach Buyers Spending Over $25,000 in 2009

Changes in Information Resources Used During the First Half of 2009 Source: Marketing Sherpa Chart of the Week Marketing Sherpa's chart of the

July 19, 2009 By Cynthia Trevino 2 Comments

B2Bs, Up in the Air About that Social Media Thingy?

Source: iStock.com Business-to-business (B2B) companies that have been on the fence about the usefulness of social media marketing will enjoy a recent

July 6, 2009 By Cynthia Trevino 2 Comments

How to Find Content for Your Small Business Blog or Web Site

Looking for content ideas for your small business blog or web site?  Read on! The three most common questions that business owners/marketers ask me

June 25, 2009 By Cynthia Trevino 2 Comments

Social Media Marketing, Twitter Lesson from Guy Kawasaki

7-13-09 Update:  Here is link to Guy's blog where he published all of the links he discussed at this event. This morning 600 people gathered in La

June 23, 2009 By Cynthia Trevino 2 Comments

How to Create a Successful Business-to-Business Blog

If you’re a small business owner or marketer in the business-to-business space, successful social media examples are hard to come by.   But I have

June 18, 2009 By Cynthia Trevino 2 Comments

How a Small Business Blog Can Help Launch A New Product Online

Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them.  I hear questions all the

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