Changes in Information Resources Used During the First Half of 2009
Source: Marketing Sherpa Chart of the Week
Marketing Sherpa‘s chart of the week ( July 28, 2009) provides key insights for businesses and marketers targeting buyers spending over $25,000. The survey looked at the ‘information resources’ (events, web sites, ads, etc.) most popular among these large buyers when making purchase decisions.
Findings of the popularity of information sources are not surprising with this teetering economy:
– Pinched travel budgets make face-to-face events and trade shows and events the big losers: down 37 percent
– Virtual events/tradeshows (online tradeshows) up 30 percent. And there is evidence tracking leads is easier for virtual events. See article here.
– Social media (blogs, social networks) increased as an info source increased by 24 percent
– Video programming is even up 10 percent. Serena Software’s been there, done that.
Makes you want to dust off your corporate blogging plan, right? Or get out your video camera and aim it at your company’s best “explainers” of how to solve problems with your products and services.
How to jump on the information resource bandwagon:
– Make a list of frequently asked questions and develop a killer series of how-to webinars. Invite your best customers and prospects.
– Ask one or two of your raving fan customers to be guest speaker(s). Hey, no plane ticket; just a speaker phone and 10-15 minutes to explain why he or she loves using your products and services.
– You record this wonderful webinar and offer the link for playback to prospects that couldn’t make it to the original recording.
– Make sure your sales folks are listening into the webinar. Customers say the darndest things.
View chart and full article here.
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