Cynthia Trevino

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July 4, 2011 By Cynthia Trevino 2 Comments

15 Ways to Find Customer-Friendly Topics for Your Business Website

Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs. 

June 14, 2011 By Cynthia Trevino Leave a Comment

How to: Build B2B Trust Online with Your Contributed Content

Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine?  Your

May 23, 2011 By Cynthia Trevino 2 Comments

Marketing Tactics: Social Media Lesson in Outreach

Sometimes one extra small outreach (email, post, call) can make a big difference. Here’s a brief social marketing tactics success story. Recently,

April 8, 2011 By Cynthia Trevino Leave a Comment

Another Small Business Lesson in Building Trust

Here’s a quick lesson for small businesses on the value of building trust online.  And when you interact with potential customers over the phone.  It

March 29, 2011 By Cynthia Trevino 1 Comment

A 59 Million Dollar Lesson in Marketing and Knowing Your Customers

Your business can gain golden insights about marketing and deep customer understanding from the US restaurant with the highest sales.  No matter what

March 6, 2011 By Cynthia Trevino 5 Comments

9 Years of Building Trust in a Consumer Website

WholeLatteLove.com is an ideal example of a consumer ecommerce website for small businesses looking to build trust online.  We’ve spent about $3,000

February 24, 2011 By Cynthia Trevino 3 Comments

New Marketing Lessons from B2B Industrial Company, New Pig

Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well.

February 10, 2011 By Cynthia Trevino 3 Comments

Recreate Your B2B Website into a Hub of Engagement

B2B business owners and marketers often struggle to create the ideal website content that results in more visitors, increased interest and engagement

January 30, 2011 By Cynthia Trevino 1 Comment

How to Create Ideal Buyer Personas for Your Business

The benefits of developing a set of ideal buyer personas are huge if you’re looking to attract more prospects and generate more leads for your B2B

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