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Small Business Marketing Tactics – An Owner’s View
After being coached by the team at Deluxe Corp., one small business owner has clarified her company's top marketing tactics. Diane Presser, Founder
How to: Build B2B Trust Online with Your Contributed Content
Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine? Your
How to Create Ideal Buyer Personas for Your Business
The benefits of developing a set of ideal buyer personas are huge if you’re looking to attract more prospects and generate more leads for your B2B
Diving into Your Ideal B2B Buyer Personas
Sure wish I’d written this awesome B2B post by Jeremy Victor “Buyer Personas: Where (and How!) to Start”! He does an excellent job of explaining this
Getting Your Readers to Sign up for e-newsletters
It may seem to you that lately all small business marketing and Internet marketing how-to sites and blogs are focused on the newest social media
Successful Startup CEO: Social Media Branding Leads to Sales
CEO and Founder Alyssa Rapp of Bottlenotes.com, a popular online community for wine lovers, believes that all businesses need a social media
Putting Social Media Marketing to Work Like IBM
Ready to put BtoB social media marketing to work for your small business to increase leads and sales like IBM? See my earlier post here about how IBM
Finding Time for Social Media Marketing in Your Small Business
As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and
