As a small business owner you’re wearing a ton of hats—entrepreneur, chief sales person, accountant, product developer, customer service rep, and more. If you’d like to jump on the social media marketing bandwagon, great! Social media marketing is really the way business gets done now. It’s time to put on your publisher’s hat.
Before you fire off a bunch of clever Tweets or set up one of the latest Facebook pages, you’ll want to make sure you’ve got a plan to develop lots of original, exceptional how to articles, white papers, online videos and other content. Content that’s going to set you apart from your competitors.
Do yourself a favor. Figure out what tasks and functions aren’t paying off. Evaluate everything you and your team are doing—include marketing and every other function. If a program or task isn’t producing new prospects and leads, delivering happiness to your customers, or producing revenue—either outsource it or eliminate it. Be brutal.
Free up your time and your team’s time and energy for creating exceptional content that demonstrates your unique competitive advantage.. Social media marketing can’t be phoned in. She with the best content and the best interaction online wins.
During my time in corporate America, I experienced repeatedly how new programs and initiatives failed because the senior team didn’t (have the guts to) eliminate non-productive, non-revenue producing tasks from their staffs. Executives simply piled on new programs/tasks and rarely considered what functions could be eliminated.
This is the beauty of a small company, you’re more nimble and you can quickly discard what’s not working and invest your time and energy in a new role: exceptional content publisher.
What tasks have you seen successfully eliminated in order to find the time for social media marketing? Or successfully outsourced/delegated? Post your thoughts in the comments section below.
Other posts you might enjoy:
1. Five BtoB Social Media Marketing Tips from IndustrialInterface.com’s Brian Jones
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