Bill Clinton famously said, “It’s the economy stupid.” In today’s online race to find new customers and grow your small business, “It’s the content
LinkedIn & Company Blogs Generate Business-to-Business (BtoB) Leads per New Survey
DemandGen Report surveyed 218 BtoB sales and marketing professionals and found that social media is (actually) driving leads and helping to connect
How Online Video Case Studies Help Market B2B Services
Successful business-to-business marketing is a tough road. No matter how hard we try, most B2B products don’t have the sizzle of an iPod. But one
How to Find Content for Your Small Business Blog or Web Site
Looking for content ideas for your small business blog or web site? Read on! The three most common questions that business owners/marketers ask me
How a Small Business Blog Can Help Launch A New Product Online
Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them. I hear questions all the
Bootstrapping Ideas for Startups and Small Businesses from Digital Media Center, Orange County
If you're an entrepreneur--or are thinking like one--bootstrapping ideas that work for startups (how to market, launch a new business or how to
How a Manufacturer Put Its Customers First in a White Paper and Won Leads, Positive PR
When working to make their company better known, JER Envirotech put its customers first and created a great success story from a lead generation
Social Media Online Community Boosts Customer Interaction 388%
If you’re a small business owner looking for examples of how companies have used social media to increase customer participation, loyalty and sales,
Small Business Blogs and Web Sites, Not Happy Together
If you’re looking to make your small business more easily found online (who isn’t?) and you’re already publishing a company blog good for you!
