If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you. Yesterday we began our interview (here)
Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 1)
If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part)
JetBlue Listens (Hard) to It’s Customers!
I love it when companies do the right thing; you know something for their customers! JetBlue Airways offers an excellent example today for small
Small Business Social Media, Online Community Marketing Examples
This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of
Small Business Marketing in Tough Times? Have Conversations with Your Customers
With the tough economy getting more, well, tough, as a small business owner you may be asking yourself how can we maximize our available
How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)
Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget. The bank's Marketing EVP used traditional tactics
Small Business Marketing Dilemma: Direct Mail vs. New Media
Old Media vs. New Media Finding the best way to generate leads is probably the biggest marketing challenge for businesses of all sizes. I had a
Small Company Big Image Blog Moves to WordPress.org
Welcome to Small Company Big Image’s new look and new home! Thanks to Nate Whitehill and the team at Unique BlogDesigns! I met them in November at
How to Get Customer Input On a Budget: The New Focus Groups: Online Networks
Today’s Wall St. Journal has an article about how big companies are using online networks of loyal customers to gain valuable insights. They are used
