Cynthia Trevino

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June 14, 2011 By Cynthia Trevino Leave a Comment

How to: Build B2B Trust Online with Your Contributed Content

Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine?  Your

May 23, 2011 By Cynthia Trevino 2 Comments

Marketing Tactics: Social Media Lesson in Outreach

Sometimes one extra small outreach (email, post, call) can make a big difference. Here’s a brief social marketing tactics success story. Recently,

April 8, 2011 By Cynthia Trevino Leave a Comment

Another Small Business Lesson in Building Trust

Here’s a quick lesson for small businesses on the value of building trust online.  And when you interact with potential customers over the phone.  It

June 24, 2010 By Cynthia Trevino 2 Comments

B2B Social Media: How IBM Uncovers Millions of Dollars in Sales Leads

Is your small business looking for proven B2B social media marketing tactics that generate leads and sales?   Read on!  You may like this

December 3, 2009 By Cynthia Trevino 1 Comment

Social Media Shifts from Fad to Small Business Requirement

Erik Qualman has done for social media what the Freakonomics guys have done for recent social history and economics. In case you missed it, his video

November 4, 2009 By Cynthia Trevino 3 Comments

How to: Use Social Media to Increase Visits, Leads Like IndustrialInterface.com

I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching

November 14, 2008 By Cynthia Trevino Leave a Comment

Marketing Ideas for Tough Times: Sales VPs Share Insights

Photo Source: Flickr, Thorsten (TK)'s Photostream Small businesses can always use more (lower cost) ideas for growing in this suckey economy.  So I’m

September 1, 2008 By Cynthia Trevino 1 Comment

Small Business Marketing in Tough Times? Have Conversations with Your Customers

    With the tough economy getting more, well, tough, as a small business owner you may be asking yourself how can we maximize our available

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