Cynthia Trevino

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May 23, 2011 By Cynthia Trevino 2 Comments

Marketing Tactics: Social Media Lesson in Outreach

Sometimes one extra small outreach (email, post, call) can make a big difference. Here’s a brief social marketing tactics success story. Recently,

May 14, 2011 By Cynthia Trevino 1 Comment

Breaking Your Business Blogger’s Block

What do comic books, movie titles and your worst trip ever have to do with finding stellar topics for your business blog?  You’ll just have to check

April 27, 2011 By Cynthia Trevino Leave a Comment

Entrepreneur Turned VC: Startups! Be Thought Leaders & Blog to Your Community

Mark Suster over at his must-read blog for all startups Both Sides of the Table answers once and for all yet again the (age-old) question:  Should

April 8, 2011 By Cynthia Trevino Leave a Comment

Another Small Business Lesson in Building Trust

Here’s a quick lesson for small businesses on the value of building trust online.  And when you interact with potential customers over the phone.  It

March 29, 2011 By Cynthia Trevino 1 Comment

A 59 Million Dollar Lesson in Marketing and Knowing Your Customers

Your business can gain golden insights about marketing and deep customer understanding from the US restaurant with the highest sales.  No matter what

March 6, 2011 By Cynthia Trevino 5 Comments

9 Years of Building Trust in a Consumer Website

WholeLatteLove.com is an ideal example of a consumer ecommerce website for small businesses looking to build trust online.  We’ve spent about $3,000

February 24, 2011 By Cynthia Trevino 3 Comments

New Marketing Lessons from B2B Industrial Company, New Pig

Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well.

February 18, 2011 By Cynthia Trevino 6 Comments

New Widget Boosts Online Word of Mouth: Spreadable

The fun folks at Grasshopper Group are out to solve problems for startups, small businesses and entrepreneurs—one widget/service at a time. The

February 10, 2011 By Cynthia Trevino 3 Comments

Recreate Your B2B Website into a Hub of Engagement

B2B business owners and marketers often struggle to create the ideal website content that results in more visitors, increased interest and engagement

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