Mark Suster over at his must-read blog for all startups Both Sides of the Table answers once and for all yet again the (age-old) question: Should startups blog?
In his comprehensive post, “Why Startups Need to Blog (and what to talk about …) Mark explains why startups must blog. Patiently.
Still need to be convinced of the value of creating great content and blogging for your business? Let’s recap a few of the benefits: increased visitors to your website, lead generation, relationship building, increasing the chances that like minded people/buyers will find your business and engage with you about solving their problems with your products and services. The list goes on…
Mark Suster makes these key points about why startups (and the rest of us) should blog:
Your customers, partners, suppliers and for startups, (potential investors) all want similar factors from you and your company:
- transparency
- accessibility
- authenticity
- thought leadership
- advice
A business blog is one of the most efficient, cost-effective and transparent ways to deliver on the above. People looking for solutions will find your blog and then your company and services.
So click over now (please) and read Mark Suster’s post here.
Even if you’re blogging for your small business or startup–read his post. (You startup- company-bloggers can feel smug.)
If you’re not blogging, print Mark’s post, save it to Evernote, or tape it to your mirror so you see it each morning. Sit down with your crayons and prepare a blog plan for your startup.
Then click back here and tell me what you thought!
Happy Blogging,
Cynthia
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