Smart companies of all sizes are benefiting from what Wired magazine (April 2007) refers to as, ‘Radical Transparency’. Its cover article is titled,
Is Blogging Right for Your Company?
Kami Huse asked a thoughtful on her Communication Overtones blog the yesterday. A student asked her a seemingly simple question, “Would you
Using Social Media to Connect Directly with Customers
This post is a contribution to Jordan Behan's request for ideas for a presentation he is putting together on how businesses can use social media (Web
Business to Business Marketing: Content Customers Want to Read
If you’re looking to reduce sales cycles and get your prospects more engaged in a conversation, having the right content is key. Marketing
Business Marketing Starts Here: There is no more selling
Deborah Grove, a successful entrepreneur and founder of Green IT is Sustainable summed up the challenges of the consumer-generated, word-of-mouth,
How Not to Market to Businesses
In this blog, I often highlight business marketing ideas from large firms that smaller companies could learn from and even adopt. And then there’s
Using Continuous Customer Conversations to Grow…eWeek’s Link
In November I posted about an article in eWeek that interviewed companies using web 2.0 tools wikis (web sites that are easily editable by web
Business Marketing: Autodesk’s UberCool Online Communities
Finding cool companies that are putting Web 2.0 tools to work in their business marketing is fun for me. (So I’m easily entertained.) I love
Using Continuous Customer Conversations to Grow
I am a big believer in the power of true, two-way dialogues between companies and their customers. The new marketing. Ongoing, sincere
