If your small business or startup isn’t well known (yet), getting your technical articles published in an industry magazine is a valuable reputation
How to: Build a Consumer Brand from Scratch
If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers.
Marketing Tactics & Successful Case Study in the B2B Marketplace
Source: ZDNet For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have
A Company Blog: Not Ready To Start One? You Can Still Tap Into the Power of the Business Blog
In the age of Google and search engine marketing, getting your name or your company’s name out on the Web is crucial. Online public relations is
Top 10 Ways to Add Social Media to B2B Marketing
Social media marketing is emerging as a viable business-to-business marketing, public relations option. It is even becoming a useful so-called
Building Blogger Relationships: MarketingProfs Webinar
MarketingProfs produced a great online seminar today titled, Social Media 2.0: Building a Blogger Relations Program. Josh Hallet, social media
Business Online Communications: Smart Companies are Getting Radically Transparent
Smart companies of all sizes are benefiting from what Wired magazine (April 2007) refers to as, ‘Radical Transparency’. Its cover article is titled,
Business Blogs & Public Relations
Business marketing, business blogs and public relations all took a giant step forward yesterday. Now it will be easier for businesses to use their
The ‘New’ Marketing PR Drives Sales Leads
B2B Marketing Trends has an excellent article that summarizes good public relations news for small business selling to businesses. According to
