“An online community is: Where a group of people with similar goals or interests connect and exchange information using web tools.” Jeremiah K.
How to: Build a Consumer Brand from Scratch
If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers.
HOW TO: Listen Online to Find Content Topics that Lead Prospects to Your Website
Customers love valuable, specific, no-nonsense, problem-solving content that's easily accessible on the Web. Content that answers questions, saves
Marketing Tactics & Successful Case Study in the B2B Marketplace
Source: ZDNet For you business to business marketers and owners asking for relevant examples of other btob companies “like me” that have
How to Reach Buyers Spending Over $25,000 in 2009
Changes in Information Resources Used During the First Half of 2009 Source: Marketing Sherpa Chart of the Week Marketing Sherpa's chart of the
LinkedIn & Company Blogs Generate Business-to-Business (BtoB) Leads per New Survey
DemandGen Report surveyed 218 BtoB sales and marketing professionals and found that social media is (actually) driving leads and helping to connect
B2Bs, Up in the Air About that Social Media Thingy?
Source: iStock.com Business-to-business (B2B) companies that have been on the fence about the usefulness of social media marketing will enjoy a recent
How to Find Content for Your Small Business Blog or Web Site
Looking for content ideas for your small business blog or web site? Read on! The three most common questions that business owners/marketers ask me
Social Media Marketing, Twitter Lesson from Guy Kawasaki
7-13-09 Update: Here is link to Guy's blog where he published all of the links he discussed at this event. This morning 600 people gathered in La
