Cynthia Trevino

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June 23, 2009 By Cynthia Trevino 2 Comments

How to Create a Successful Business-to-Business Blog

If you’re a small business owner or marketer in the business-to-business space, successful social media examples are hard to come by.   But I have

June 18, 2009 By Cynthia Trevino 2 Comments

How a Small Business Blog Can Help Launch A New Product Online

Small business blogs are pretty common these days, but some entrepreneurs question how a small business blog can help them.  I hear questions all the

May 23, 2009 By Cynthia Trevino 3 Comments

How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from

May 10, 2009 By Cynthia Trevino Leave a Comment

Social Media Online Community Boosts Customer Interaction 388%

If you’re a small business owner looking for examples of how companies have used social media to increase customer participation, loyalty and sales,

April 20, 2009 By Cynthia Trevino Leave a Comment

Successful B2B Use of Online Video by Serena Software

If you are marketing and selling to other businesses and looking for ideas about how social media works in the B2B space, this Bud's (post is) for

March 15, 2009 By Cynthia Trevino 2 Comments

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Interview Part 3)

This is the final post in my 3-part interview with Jim Burns, CEO of Burns Engineering about his team’s adoption of Web 2.0 and social media to engage

March 14, 2009 By Cynthia Trevino Leave a Comment

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 2)

If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you. Yesterday we began our interview (here)

March 13, 2009 By Cynthia Trevino 5 Comments

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 1)

If you’re a CEO in manufacturing, engineering, or, well, a small to mid-sized business, you’ll want to dip into this Web 2.0 /social media (2-part)

March 11, 2009 By Cynthia Trevino 3 Comments

Successful Social Networking, Social Media Product Launch: Cisco’s Web 2.0 Marketing Case Study

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small

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