Michael Stelzner, of WritingWhitePapers.com blog, gave us some interesting food for thought regarding my post on How To Write A White Paper in 25
Tom Peters: A To-The-Point, Way Cool Description Of Word Of Mouth
Tom Peters, a legendary business speaker/author since his watershed books of the 1980s, i.e., In Search of Excellence and tons of others. If
Books
Naked Conversations: How Blogs are Changing the Way Businesses Talk to Customers by Robert Scoble and Shel Israel The Anatomy of Buzz: How to Create
What is WOMM (Word of Mouth Marketing) and why should business owners care?
So, what is word of mouth marketing? One way to think of WOM as good old basic, "referral programs" or "user
Correction–Back from WOMMA–Scoble, Other Rock Stars
Just back from WOMMA (Word of Mouth Marketing Assn.) Conference June 20-21, San Francisco What do you do when 5 of your favorite
