WholeLatteLove.com is an ideal example of a consumer ecommerce website for small businesses looking to build trust online. We’ve spent about $3,000
Social Media Shifts from Fad to Small Business Requirement
Erik Qualman has done for social media what the Freakonomics guys have done for recent social history and economics. In case you missed it, his video
How to: Build a Consumer Brand from Scratch
If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers.
Marketing Tactic: Compelling Web Content Helps to Grow Your Business
Bill Clinton famously said, “It’s the economy stupid.” In today’s online race to find new customers and grow your small business, “It’s the content
Building Word of Mouth Marketing in Startups & Small Business: DiRTY Red Athletic Gear for Women
When speaking with startup company founders and small business owners, I constantly ask how they are marketing their products and services. How are
Five Ways to Find Topics for Your Small Business Blog
Small business blogs are now a must-have for most companies that find buyers via the Internet. Especially small businesses that know that many of
How A Small Company Uses Online Video Effectively
After seeing dozens of news stories about the “Will It Blend?” online videos from Blendtec (the devices blend golf balls, cigarette lighters,
Testimonial Marketing Goes Audio (Online)
All business marketing efforts can benefit from (more) customer testimonials. Testimonials from delighted cusotmers are the holy grail for
How to Win Business Using Blogging, Word of Mouth Marketing: 3 Mini-Case Studies
Three diverse companies that have had long-term and short-term success with word of mouth marketing are Jones Soda, Sprint/Nextel and Stormhoek
