Tom Peters: A To-The-Point, Way Cool Description Of Word Of Mouth

Tom Peters, a legendary business speaker/author since his watershed books of the 1980s, i.e., In Search of Excellence and tons of others. 

If you’ve ever heard Tom Peters speak in person, you know how unlike the other 99.99% of speakers he is. I had the luxury of hearing him in the early 1990s—he was light years ahead when it comes to down-to-earth approaches and plain talk to get his elegant, insightful, visionary business and leadership ideas across.   Okay, I admit it. I am a devoted Tom Peters fan.

So, am I thrilled that I found this at a recent post of his blog, Tom Peters Weblog? Yes!  He posted the slides from his presentation at the National Enterprise Innovation Conference B2B/London/27June 2006 

Now he does not actually call it word of mouth, but tell me if you don’t agree that in fact that’s what he’s saying

Tom Peters slides in (very small) part say:

This is not about  "customer centrism"

"integrated marketing"

etc

It is about sellin’ a whole lotta stuff and

love  to the point that they

tell every damn friend they have

and then start buttonholing strangers on trains and planes and busses. 

By the way, he creates the most unusual PowerPoint slides anywhere. Be sure to download them and tell me what you think. 

Now all we have to do is uncover ways to make our customers "go beserk with love…."