Cynthia Trevino

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July 4, 2011 By Cynthia Trevino 2 Comments

15 Ways to Find Customer-Friendly Topics for Your Business Website

Finding a steady supply of fresh topics is a top barrier for entrepreneurs and small businesses when it comes to updating their websites or blogs. 

June 22, 2011 By Cynthia Trevino Leave a Comment

A Bold B2B Blog You Can Learn From: FeeFighters

Small businesses and entrepreneurs that are (still) thinking about launching a company blog can get some bold inspiration from Feefighters’ blog. 

June 14, 2011 By Cynthia Trevino Leave a Comment

How to: Build B2B Trust Online with Your Contributed Content

Wouldn’t it be a great online trust builder to share with prospects your original article that was published in an industry magazine?  Your

June 13, 2011 By Cynthia Trevino Leave a Comment

How to: Be Your Own B2B Industry Public Relations Firm

If your small business or startup isn’t well known (yet), getting your technical articles published in an industry magazine is a valuable reputation

February 24, 2011 By Cynthia Trevino 3 Comments

New Marketing Lessons from B2B Industrial Company, New Pig

Beth Negus Viveiros wrote a cool B2B marketing case study blog post about an old dog—er pig—that’s learned the tricks of new marketing extremely well.

January 30, 2011 By Cynthia Trevino 1 Comment

How to Create Ideal Buyer Personas for Your Business

The benefits of developing a set of ideal buyer personas are huge if you’re looking to attract more prospects and generate more leads for your B2B

December 31, 2010 By Cynthia Trevino Leave a Comment

Diving into Your Ideal B2B Buyer Personas

Sure wish I’d written this awesome B2B post by Jeremy Victor “Buyer Personas: Where (and How!) to Start”!  He does an excellent job of explaining this

September 6, 2010 By Cynthia Trevino 3 Comments

Bootstrapping Ideas from a Successful B2B CEO

I love reading how-I-did-it interviews with successful start-up CEO's!    Especially entrepreneurs that share how they grew their small businesses by

July 6, 2010 By Cynthia Trevino 2 Comments

Putting Social Media Marketing to Work Like IBM

Ready to put BtoB social media marketing to work for your small business to increase leads and sales like IBM?  See my earlier post here about how IBM

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