Cynthia Trevino

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April 20, 2009 By Cynthia Trevino Leave a Comment

Successful B2B Use of Online Video by Serena Software

If you are marketing and selling to other businesses and looking for ideas about how social media works in the B2B space, this Bud's (post is) for

March 11, 2009 By Cynthia Trevino 3 Comments

Successful Social Networking, Social Media Product Launch: Cisco’s Web 2.0 Marketing Case Study

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small

February 9, 2009 By Cynthia Trevino 5 Comments

Small Business Social Media, Online Community Marketing Examples

This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of

January 30, 2008 By Cynthia Trevino Leave a Comment

How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)

Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget.  The bank's Marketing EVP used traditional tactics

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