If you are marketing and selling to other businesses and looking for ideas about how social media works in the B2B space, this Bud’s (post is) for you! Though Serena is a midsized firm, the social media approach could be adapted for small businesses selling B2B.
The video below is about a successful business-to-business social media campaign launched by a midsized application software company. Serena also develops “business mashups” for functional areas inside a company such as finance and HR. Using imaginative online video and their own YouTube channel, according to their VP of Marketing, Serena Software:
- created conversations
- raised awareness
- generated web site visits and leads
Here is the VP’s 3-minute backstory.
[flashvideo file=http://www.youtube.com/watch?v=SKLL47C1Iz8 /]
Check out their creative videos, Serena’s YouTube Channel is here. Could you see your company launching a program like this one?
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