Cynthia Trevino

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March 24, 2009 By Cynthia Trevino Leave a Comment

Keeping Small Business Leads Up in a Down Economy

If your small business needs some fresh lead generations ideas, you’ve come to the right place (blog).  My friend Henry DeVries, a Lead Generation

March 14, 2009 By Cynthia Trevino Leave a Comment

Engineering Meets Web 2.0: A Temperature Measurement CEO Success (Part 2)

If you’re interested in how social media and Web 2.0 are moving into small business, this post is for you. Yesterday we began our interview (here)

March 11, 2009 By Cynthia Trevino 3 Comments

Successful Social Networking, Social Media Product Launch: Cisco’s Web 2.0 Marketing Case Study

Building a Community with Social Media and Web 2.0 - A Cisco Product Launch Case Study View more presentations from LaSandra Brill As a small

February 9, 2009 By Cynthia Trevino 5 Comments

Small Business Social Media, Online Community Marketing Examples

This is a follow up to my previous post on Reasons to Build an Online Community Around Your Products. Here are two business-to-business examples of

January 18, 2009 By Cynthia Trevino Leave a Comment

How to Market Your Small Business Like a Legendary Guitar Player Entertains

Photo source: Wikipedia, Flickr Thanks to our friends at ZZYZX Snapjack, a cool startup that designs and sells patented professional instrument

December 22, 2008 By Cynthia Trevino 1 Comment

Survival Marketing: Reaching Out To Your Community in a Time of Crisis

Thanks to the credit-crunch/growing-unemployment end of the recession, many small businesses are losing sales and customers. They’re in a crisis

November 14, 2008 By Cynthia Trevino Leave a Comment

Marketing Ideas for Tough Times: Sales VPs Share Insights

Photo Source: Flickr, Thorsten (TK)'s Photostream Small businesses can always use more (lower cost) ideas for growing in this suckey economy.  So I’m

September 1, 2008 By Cynthia Trevino 1 Comment

Small Business Marketing in Tough Times? Have Conversations with Your Customers

    With the tough economy getting more, well, tough, as a small business owner you may be asking yourself how can we maximize our available

January 30, 2008 By Cynthia Trevino Leave a Comment

How a Bank Won Small Businesses by Really Understanding Their Customers (Personas)

Warrillow Weekly published a lemonade-cool successful marketing case study—complete with budget.  The bank's Marketing EVP used traditional tactics

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