Cynthia Trevino

Create Streams of Perfect Clients

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November 4, 2009 By Cynthia Trevino 3 Comments

How to: Use Social Media to Increase Visits, Leads Like IndustrialInterface.com

I am always on the hunt for B2B examples of successful social media marketing tactics. IndustrialInterface.com provides sales referrals and matching

August 31, 2009 By Cynthia Trevino 2 Comments

How to: Build a Consumer Brand from Scratch

If you’re an entrepreneur launching a new product, one of your biggest challenges is to get your shiny new object in the hands of potential buyers.

August 2, 2009 By Cynthia Trevino Leave a Comment

How to Reach Buyers Spending Over $25,000 in 2009

Changes in Information Resources Used During the First Half of 2009 Source: Marketing Sherpa Chart of the Week Marketing Sherpa's chart of the

July 26, 2009 By Cynthia Trevino 1 Comment

LinkedIn & Company Blogs Generate Business-to-Business (BtoB) Leads per New Survey

DemandGen Report surveyed 218 BtoB sales and marketing professionals and found that social media is (actually) driving leads and helping to connect

July 19, 2009 By Cynthia Trevino 2 Comments

B2Bs, Up in the Air About that Social Media Thingy?

Source: iStock.com Business-to-business (B2B) companies that have been on the fence about the usefulness of social media marketing will enjoy a recent

July 8, 2009 By Cynthia Trevino Leave a Comment

How Online Video Case Studies Help Market B2B Services

Successful business-to-business marketing is a tough road.  No matter how hard we try, most B2B products don’t have the sizzle of an iPod. But one

June 25, 2009 By Cynthia Trevino 2 Comments

Social Media Marketing, Twitter Lesson from Guy Kawasaki

7-13-09 Update:  Here is link to Guy's blog where he published all of the links he discussed at this event. This morning 600 people gathered in La

June 13, 2009 By Cynthia Trevino Leave a Comment

Bootstrapping Ideas for Startups and Small Businesses from Digital Media Center, Orange County

If you're an entrepreneur--or are thinking like one--bootstrapping ideas that work for startups  (how to market, launch a new business or how to

May 23, 2009 By Cynthia Trevino 3 Comments

How Service-Now.com Attracts Customers, Grows Fast and Uses Word of Mouth Marketing All on a Shoestring Budget

If you’re looking for from-the-trenches B2B marketing strategies and tactics that work, you’ll want to check out what two marketing gurus from

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