All business marketing efforts can benefit from (more) customer testimonials. Testimonials from delighted cusotmers are the holy grail for marketing and word of mouth marketing. John Jantsch, award-winning blogger and owner of Duct Tape Marketing, found a great online tool to make it easy to obtain testimonials (here is John’s post).
The name of the service is, AudioGenerator and it’s evidently been working well for him. It promises to take the pain out of collecting the testimonials from your busy customers for you. No more phone and email tag to confirm the quote! Your customers log on at the AudioGenerator web site, record their quote and then (it seems that ) the system does the rest. It promises to be as easy as leaving a voice mail. Sounds great! I think I’ll try it and let you know how it works.
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