After seeing dozens of news stories about the “Will It Blend?” online videos from Blendtec (the devices blend golf balls, cigarette lighters, iPhone…) seeing the results from this now- legendary small business marketing tactic is impressive.
According to Inc.com Magazine , Blendtec’s viral online videos netted not only 35 million YouTube views but a nice bump in sales. The company’s annual revenues jumped from $2 million (2006) to an estimated $10 million. Blendtec’s web videos were dirt-cheap to produce, 50 bucks for the first 5 videos and distributed on YouTube for free. The rest is, as they say, history.
If you are into ads, the Inc. article reports that the online ad company DoubleClick noted that online ads featuring videos have higher click-through rates than ads with text or graphics.
Inc.’s article also demonstrates how a marketing investment of $5,000 for three online videos can be used effectively. Portland-based Gdiapers, a small company producing and distributing eco-friendly diapers, tapped a film maker to help them create the videos posted on their web site. The videos were created to explain how the reusable diapers and disposable liners are used and how they decompose. The Founder said that the videos are among the most popular parts of their site, www.gdiapers.com
The time-lapse web video comparing their decomposition to traditional diapers is my favorite. Of course, the one with the cute baby is hard to beat too.
I think this is a very effective use of new media. The value of the videos will keep on giving. I hope that gDiapers uploads the online videos to YouTube for further exposure. What a great way to stimulate more word of mouth about gDiapers!
What do you think?
See complete Inc. article here.
Most people are resorting to different styles of this, as conventional methods are becoming more complex and displaying more negative effects. your posting explores many of these alternative types of methods and just how the benefit us, thanks! thanks