Cynthia Trevino

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August 1, 2010 By Cynthia Trevino Leave a Comment

Social Media Marketing: IndustrialInterface.com’s Cool Online Video Example

Industrial Interface Website Video from One Step Productions on Vimeo. IndustrialInterface.com is a BtoB startup business that's using social media

May 5, 2010 By Cynthia Trevino Leave a Comment

Rev-up Your Small Business Website with an Online Video

Small business owners and marketers can always use an online marketing tool that’s proven to increase interest and sales among their  (hard-earned)

August 2, 2009 By Cynthia Trevino Leave a Comment

How to Reach Buyers Spending Over $25,000 in 2009

Changes in Information Resources Used During the First Half of 2009 Source: Marketing Sherpa Chart of the Week Marketing Sherpa's chart of the

July 22, 2009 By Cynthia Trevino 2 Comments

Business-to-Business (B2B) Online Videos More Popular on Corporate Website than on YouTube!

Camera-shy small and midsize B2B companies, if you're (still) debating about the value of online videos on your company web site, it's time to get out

July 8, 2009 By Cynthia Trevino Leave a Comment

How Online Video Case Studies Help Market B2B Services

Successful business-to-business marketing is a tough road.  No matter how hard we try, most B2B products don’t have the sizzle of an iPod. But one

April 20, 2009 By Cynthia Trevino Leave a Comment

Successful B2B Use of Online Video by Serena Software

If you are marketing and selling to other businesses and looking for ideas about how social media works in the B2B space, this Bud's (post is) for

February 20, 2008 By Cynthia Trevino 1 Comment

How A Small Company Uses Online Video Effectively

  After seeing dozens of news stories about the “Will It Blend?” online videos from Blendtec (the devices blend golf balls, cigarette lighters,

February 14, 2008 By Cynthia Trevino Leave a Comment

Is Online Video Right for Your Small Business?

In your efforts to generate leads via new media (or via any other media), it’s getting harder and harder to not consider the potential behind online

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